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YouTube Presents: Kellogg’s Rice Krispies Treats Case Study — YouTube Advertisers

Published on May 9th, 2018 • YouTube Advertisers

To reach parents during the busy and emotional back to school season, Kellogg’s used YouTube Director Mix, Google Correlate and 6 second bumper ads to re-introduce Rice Krispies Treats to parents across the country. They used Director Mix to bring their new packaging to life online with over 100 customized videos. In the end, the campaign drove best in class brand lift and sales lift, despite fewer retail displays.

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