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View in 2: Why Some Traditional Celebrities Are Becoming YouTube Creators — YouTube Advertisers

Published on May 2nd, 2018 • YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Did you know that many traditional celebrities and A-Listers are now creating their own channels on YouTube? Many of them see YouTube as an opportunity to have an unmediated connection with their fans. In this episode, we discuss how brands can learn from Will Smith’s journey in creating content for the platform.

Created by: Jessica Hurley
Written by: Matt Anderson, Earnest Pettie, Kevin Allocca

Resources and Links:
— Why YouTube stars are more influential than traditional celebrities: https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/
— IISuperwomanII How To Speak Internet 101 (ft. Will Smith): https://www.youtube.com/watch?v=pMpQABKlC-I&t=1s
— Will Smiths YouTube Channel: https://www.youtube.com/channel/UCKuHFYu3smtrl2AwwMOXOlg
— Will Smith THEY CHALLENGED ME!: https://www.youtube.com/watch?v=aLt_4e6MthU&t=2s

View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

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