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View in 2: What April the Giraffe Tells Us About Pop Culture — YouTube Advertisers

Published on May 16th, 2018 • YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream — it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today.

Resources and Links:
— April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/
— Animal Adventure Park’s April the Giraffe — Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s
— Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro
— TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank
— Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0

View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s
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Created by: Jessica Hurley
Written by: Matt Anderson, Earnest Pettie, Kevin Allocca

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