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View in 2: How the Spirit of Early Viral Videos Lives on Today — YouTube Advertisers

Published on April 25th, 2018 • YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

The early days of YouTube were filled with amusing videos of everyday life, from a typical day at the zoo to a little boy whose brother Charlie bit his finger. And we connected to these simple videos because they were so personal. In this episode, we’ll dig into how the popularity of ordinary moments has become central to YouTube’s unique environment and transformed entertainment and self-expression.creative can still lean into the basic things that made web video exciting since those early years.

Resources and Links:
— David After Dentist: https://www.youtube.com/watch?v=txqiwrbYGrs&t=1s
— Improv Everywhere Frozen Grand Central: https://www.youtube.com/watch?v=jwMj3PJDxuo&t=1s
— Nike Football Ronaldinho Crossbar Remastered: https://www.youtube.com/watch?v=Z6JdxaDDzb8&t=1s
— Kurt Hugo Schneider “CANDYMAN” played w/ 50,000 M&M’S! — Zedd & Aloe Blacc: https://www.youtube.com/watch?v=mPtE3ZQFn5s
— Devinsupertramp Wing Walker Jumps from Airplane — Wing Walking Stunts in 4K!: https://www.youtube.com/watch?v=gi4kiQlaHWU&t=1s
— Sorted Food 1000 pieces of Indian Burfi — For a wedding!: https://www.youtube.com/watch?v=cbC7IQASM_Y&t=240s

Created by: Jessica Hurley
Written by: Kevin Allocca and Matt Anderson

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