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View in 2: Gender Neutral Beauty on YouTube — YouTube Advertisers

Published on March 14th, 2018 • YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Gender Neutral Beauty is a look into how gender identity and expectations are changing around beauty on YouTube. Learn more about the continuing evolution of gender identities and how they’re starting to influence how some brands are approaching content.

Resources and Links:
— James Charles EVERYDAY EASY GLAM MAKEUP TUTORIAL + GLASSES: https://www.youtube.com/watch?v=o5v1MaDK4-8
— Gabriel Zamora Peach Makeup for Brown Eyes: https://www.youtube.com/watch?v=xmq07Fl5H7g
— Pixability On YouTube, the Diverse Beauty Space is Thriving: http://www.pixability.com/youtube-diverse-beauty-space-thriving/
— Cassandra Daily Boy Beauty: https://cassandra.co/life/2017/02/10/boy-beauty

Created by: Jessica Hurley
Co-Written by: Lee Sunga

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