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View in 2: A Whole New Food Culture on YouTube — YouTube Advertisers

Published on April 11th, 2018 • YouTube Advertisers

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

For a long time, food culture has had a particular look and feel: buttoned up, pristine, curated, and clean. But times have evolved, and all over YouTube we see creators leading the charge by challenging conventions and introducing a food culture that feels less uppity, and more approachable. Watch more learn what we’re seeing!

Resources and Links:
— You Suck at Cooking Sandwich of Justice: https://www.youtube.com/watch?v=iqhJvadqtAc&t=2s
— Epic Meal Time Meatball Deathstar: https://www.youtube.com/watch?v=nCROpchUjQI&t=1s
— Binging with Babish Rick & Morty Szechuan Sauce: https://www.youtube.com/watch?v=wBhhlE92mIQ
— Binging with Babish Krabby Patty from Spongebob Squarepants: https://www.youtube.com/watch?v=7EnWiGYT1g4
— Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro&t=2s

Created by: Jessica Hurley
Co-Written by: Lee Sunga

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